What is artificial intelligence? For many of us, it has scary connotations, largely influenced by apocalyptic films like those of the Terminator franchise. However, artificial intelligence is already with us - and, ultimately, has proven…
In many ways, fulfilment – the process by which an item ordered from an online store is packed and dispatched to the customer – is the ‘dirty underbelly’ of eCommerce. By that, I mean it’s…
When the mobile game Pokémon Go became a surprise hit upon its release back in July 2016, it opened people's eyes as to the potential of augmented reality (AR) – the clever technology that allowed…
The news that social media and eCommerce have borne a child perhaps shouldn’t be a great revelation to you; after all, they’ve been noticeably cosying up to each other and whispering sweet nothings into each…
Do you feel that your eCommerce store is continually playing catch-up to the Googles and Amazons of this world, when it comes to innovating to stay one step ahead of rivals and in the process,…
It might have seemed a crazy question to ask at one point, and indeed, you may still feel that it’s a slightly curious one. Recent reports like this one, for instance, indicating that brick-and-mortar stores…
The ‘sharing economy’ hasn’t always been clearly understood or concisely defined, so it’s perhaps not too surprising that the worlds of retail and eCommerce marketing haven’t been as profoundly affected so far by this concept…
How do you prefer to shop? It depends, right? You may well prefer to give your fruit a quick squeeze before adding it to your basket in the supermarket, as opposed to ordering online and…