digital marketing Archives - Myk Baxter Marketing

Why artificial intelligence could spur your success in eCommerce

October 11, 2019

What is artificial intelligence? For many of us, it has scary connotations, largely influenced by apocalyptic films like those of the Terminator franchise. However, artificial intelligence is already with us - and, ultimately, has proven…

How fulfilment has continued to evolve in the eCommerce age

September 26, 2019

In many ways, fulfilment – the process by which an item ordered from an online store is packed and dispatched to the customer – is the ‘dirty underbelly’ of eCommerce. By that, I mean it’s…

Social commerce is fast-emerging – and transforming e-tail

August 29, 2019

The news that social media and eCommerce have borne a child perhaps shouldn’t be a great revelation to you; after all, they’ve been noticeably cosying up to each other and whispering sweet nothings into each…

How the most successful e-tailers are transitioning from multichannel, to omnichannel, to omnibrand

August 22, 2019

Do you feel that your eCommerce store is continually playing catch-up to the Googles and Amazons of this world, when it comes to innovating to stay one step ahead of rivals and in the process,…

3 ways your ecommerce store can establish a foothold with Generation Z customers

August 2, 2019

Whether you see Generation Z – typically defined as those born between the mid-1990s and around 2010 – as merely a youngster subset of the Millennial generation or a distinct generation in its own right,…

What can chatbots offer to your health and fitness business’s online presence in 2019?

July 22, 2019

The concept of combining sales with artificial intelligence (AI) might still cause a few raised eyebrows among purists, but there’s no doubt that it’s becoming more and more effective with each year that passes. Chatbots, in…

Tag: digital marketing