Uncategorized Archives - Myk Baxter Marketing

How the redesigned Google Shopping experience could change the eCommerce game

October 18, 2019

While Google is easily the most popular avenue for search marketing in the United States, it faces an emerging threat in the form of Amazon. Recent estimates by research firm eMarketer suggest that Google's share…

Why artificial intelligence could spur your success in eCommerce

October 11, 2019

What is artificial intelligence? For many of us, it has scary connotations, largely influenced by apocalyptic films like those of the Terminator franchise. However, artificial intelligence is already with us - and, ultimately, has proven…

How the latest in mobile payments innovation could transform online shopping

October 4, 2019

With mobile eCommerce - otherwise known as mCommerce - sales expected to make up 54% of eCommerce platforms' sales by 2021, it's tempting to think online shopping must be reaching its maximum potential on mobile…

How fulfilment has continued to evolve in the eCommerce age

September 26, 2019

In many ways, fulfilment – the process by which an item ordered from an online store is packed and dispatched to the customer – is the ‘dirty underbelly’ of eCommerce. By that, I mean it’s…

Where should your e-tailer be selling – through an online marketplace or its own site?

September 19, 2019

With ecommerce sales tipped to reach £2.8 trillion by 2020, now looks like a promising time to set up an e-tailer. However, if you do follow this strategy, there remains the question of whether you…

What kind of role might wearables come to play in eCommerce?

September 12, 2019

In the second quarter of 2019, the number of wearable devices shipped globally increased by 85.2%, reaching 67.7 million in shipments, research firm IDC has reported. Another researcher, Ovum, has forecast that the installed base…

The relevance that augmented reality could have for your eCommerce store

September 5, 2019

When the mobile game Pokémon Go became a surprise hit upon its release back in July 2016, it opened people's eyes as to the potential of augmented reality (AR) – the clever technology that allowed…

Social commerce is fast-emerging – and transforming e-tail

August 29, 2019

The news that social media and eCommerce have borne a child perhaps shouldn’t be a great revelation to you; after all, they’ve been noticeably cosying up to each other and whispering sweet nothings into each…

How the most successful e-tailers are transitioning from multichannel, to omnichannel, to omnibrand

August 22, 2019

Do you feel that your eCommerce store is continually playing catch-up to the Googles and Amazons of this world, when it comes to innovating to stay one step ahead of rivals and in the process,…

Could your ecommerce store benefit from having a ‘high street’ presence as well?

August 14, 2019

It might have seemed a crazy question to ask at one point, and indeed, you may still feel that it’s a slightly curious one. Recent reports like this one, for instance, indicating that brick-and-mortar stores…