Digital Marketing Blog | Darlington, North East, UK

What kind of role might wearables come to play in eCommerce?

September 12, 2019

In the second quarter of 2019, the number of wearable devices shipped globally increased by 85.2%, reaching 67.7 million in shipments, research firm IDC has reported. Another researcher, Ovum, has forecast that the installed base…

The relevance that augmented reality could have for your eCommerce store

September 5, 2019

When the mobile game Pokémon Go became a surprise hit upon its release back in July 2016, it opened people's eyes as to the potential of augmented reality (AR) – the clever technology that allowed…

Social commerce is fast-emerging – and transforming e-tail

August 29, 2019

The news that social media and eCommerce have borne a child perhaps shouldn’t be a great revelation to you; after all, they’ve been noticeably cosying up to each other and whispering sweet nothings into each…

How the most successful e-tailers are transitioning from multichannel, to omnichannel, to omnibrand

August 22, 2019

Do you feel that your eCommerce store is continually playing catch-up to the Googles and Amazons of this world, when it comes to innovating to stay one step ahead of rivals and in the process,…

Could your ecommerce store benefit from having a ‘high street’ presence as well?

August 14, 2019

It might have seemed a crazy question to ask at one point, and indeed, you may still feel that it’s a slightly curious one. Recent reports like this one, for instance, indicating that brick-and-mortar stores…

What could the emergence of the ‘sharing economy’ mean for your eCommerce store?

August 9, 2019

The ‘sharing economy’ hasn’t always been clearly understood or concisely defined, so it’s perhaps not too surprising that the worlds of retail and eCommerce marketing haven’t been as profoundly affected so far by this concept…

3 ways your ecommerce store can establish a foothold with Generation Z customers

August 2, 2019

Whether you see Generation Z – typically defined as those born between the mid-1990s and around 2010 – as merely a youngster subset of the Millennial generation or a distinct generation in its own right,…

Mobile: the most meaningful ‘M’ in eCommerce

July 26, 2019

How do you prefer to shop? It depends, right? You may well prefer to give your fruit a quick squeeze before adding it to your basket in the supermarket, as opposed to ordering online and…

What can chatbots offer to your health and fitness business’s online presence in 2019?

July 22, 2019

The concept of combining sales with artificial intelligence (AI) might still cause a few raised eyebrows among purists, but there’s no doubt that it’s becoming more and more effective with each year that passes. Chatbots, in…

Why experience can be more important than price for today’s eCommerce shoppers

July 19, 2019

When one considers the sheer sophistication of online shopping in 2019, it’s astounding to think that even those of us who ‘got in on the action’ in the days of eCommerce's infancy has only been…