Digital Marketing Blog

For an online business, utilising the sale platforms of social media sites is more important than you think. From Facebook to Google to Instagram, each site is working out new and inventive ways to streamline…

For any online business or eCommerce website that relies on Google to drive conversions, SEO will be the cornerstone of your online digital marketing operation. If it is not, contact Myk Baxter Marketing today to…

As digital marketing continues to evolve and adapt to the ever-changing online landscape, one thing can be guaranteed – consumers will always have their eyes on a screen. Thanks to us all being on our…

A marketing audit is simply a comprehensive analysis of your business’ online and offline marketing environment. Which is to say, it looks at the company’s goals, objectives, strategies and techniques to identify problem areas and…

As the world’s most popular content management system (CMS), WordPress is well-known for its flexibility, adaptability and functionality that goes above and beyond even its closest competitors.  Used on websites both big and small,…

Whether you’re entirely e-commerce or you share your customers with a brick and mortar shop, your website is the hub of your digital presence. From fancy graphics and clever transitions between pages, to informative content…

Staying relevant online is a tough job. Customers are notoriously fickle, and when a new brand or a new deal drops into the inbox or social media news feed they will be quickly distracted. Brand…

Just like the brick and mortar stores of the high street, the more eyes on your products and the more interest your promotions can create, the more sales and conversions you can make.  Every…

Search Engine Marketing (SEM), as it is most commonly known, includes a range of elements that boost a website’s presence online through sophisticated digital advertising techniques. SEM involves SEO, search engine advertising, sponsored listings, pay…

Any website developer will say you need maintenance as soon as your website goes live. Unlike a brand new car, usually the first 100 miles a website takes your business will be littered with pot-holes…