Digital Marketing Blog

Being an account manager is a role that must be delivered with drive, confidence and authority – whether you are dealing with a client or a member of the general public.  Should you find…

Here at eCommerce Expert, we often advise and guide how to build your business’s digital footprint, but today we want to share our guidance on how you as an individual industry professional can build your…

Up-selling and cross-selling are terms common in the eCommerce industry, and as an owner of an online store (or a future online store designed and developed by the Myk Baxter Marketing eCommerce team) you need…

After Apple’s iOS.14 update played significant interference on how businesses marketed themselves online (especially when it came to paid ads) we think everyone was hoping that their next IOS privacy update would come with fewer…

Google is the tool loved by all – it’s there when we need answers to the random questions that pop into our heads when we’re seeking the best local cuisine and it’s also the platform…

Inbound and outbound SEO Marketing are now two very common strategies in the digital era. But t here are several main differences between inbound and outbound marketing.  Inbound marketing centers on creating and distributing…

Why it may still be 98 days away, the Christmas season is fastly approaching, with festive confectionery, greeting cards and decorations slowly sneaking their way onto the shelves of UK stores. And whilst for…

When it comes to promoting your business online, organic social media can have a significant impact on your engagement and conversions – but have you ever thought about turning your focus to paid social…

There are many reasons brands outgrow their eCommerce platform. As business matures, brands need platforms that can not only handle the growth, but also scale while you do it.  If your site doesn’t keep…

When it comes to online shopping, the website is no longer the only place it can take place. With social media platforms like Instagram turning their photo sharing app into a digital shopping portal with…