Digital Marketing Blog

With the big day now just seven weeks away, retail giants across the globe are beginning to push their festive promotions as they strive to stand tall against their competitors through strong advertising campaigns driven…

Klarna is the ‘buy now, pay later’ payment method that we as a nation of shopaholics adore, with the majority of the UK’s retailers incorporating it into their eCommerce platforms.  However, with a Treasury…

If you own a business and have a real-world location (be it an office or a store-front), it can be incredibly beneficial to add your business to Google Maps.  Not only does this help…

The 4th of October 2021 was the day that left Mark Zuckerberg quaking in his boots (well, almost), after his popular platforms Facebook, Instagram and Whatsapp all went down for six hours.  As a…

Being an account manager is a role that must be delivered with drive, confidence and authority – whether you are dealing with a client or a member of the general public.  Should you find…

Here at eCommerce Expert, we often advise and guide how to build your business’s digital footprint, but today we want to share our guidance on how you as an individual industry professional can build your…

Up-selling and cross-selling are terms common in the eCommerce industry, and as an owner of an online store (or a future online store designed and developed by the Myk Baxter Marketing eCommerce team) you need…

After Apple’s iOS.14 update played significant interference on how businesses marketed themselves online (especially when it came to paid ads) we think everyone was hoping that their next IOS privacy update would come with fewer…

Google is the tool loved by all – it’s there when we need answers to the random questions that pop into our heads when we’re seeking the best local cuisine and it’s also the platform…

Inbound and outbound SEO Marketing are now two very common strategies in the digital era. But t here are several main differences between inbound and outbound marketing.  Inbound marketing centers on creating and distributing…