Cyber Weekend itself is just a few days away. However, like most other eCommerce retailers, I can guarantee that when reading this your sale has been live for the last week or so.
But,…
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As a digital marketing consultant, throughout my career have come head-on with negative clients and the turbulence surrounding them.
Building client relationships is of course of huge importance when it comes to growing my…
There is no denying that Shopify is an excellent eCommerce platform. Since 2004, they’ve made developing an eCommerce store a straightforward process, with certain elements only taking a few minutes to set up. And within…
With approximately 122 million daily users, it’s no surprise that YouTube is an active advertising hub for those businesses that aim to reach a large audience. And now, following the rollout of target frequency, Google…
When it comes to marketing, no business should avoid missing out on the great benefits that Instagram offers – especially this upcoming Black Friday weekend.
As I addressed in a previous blog post ,…
Influencers & content creators are continuing to take over the world of social media, and now Meta is introducing tools to help creators generate more income on Instagram, through audience contributions.
Let’s take a…
As the festive season approaches, now is the time for eCommerce retailers to pull out all stops for the biggest shopping period of the year – Black Friday weekend.
Sadly, a time of year…
As the festive season approaches, Myk Baxter Marketing & I are heading into our busiest time of the year & I already know that we’re going to have a great Q4.
We’re already working…
When it comes to showcasing your brand, there isn’t any point in having a great visual aesthetic if the personality itself is missing from your copy.
Effective messaging should be and is the foundation of…
In an unexpected move, TikTok is beginning to introduce Photo Mode, a new photo slideshow editing tool similar to that of Instagram. This is accompanied by a few other new video editing features, such as…