True, predictive models and the intelligent predictive analytics behind them have been around for quite some time. Their uptake into the eCommerce world has been slow but, as we approach 2020, we’re arriving at the…
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Whether or not you’ve noticed this of late, we humans aren’t always the most rational of entities. Not that we’re completely irrational, either – but, with emotions playing a big part in everything we do,…
Earlier this year, a study by coupon code search engine CouponFollow found that millennials were now responsible for 60% of online purchases, a noticeable increase from the 47% figure recorded in 2017. Millennials, people born…
When it comes to Apple Pay, people seem to fall into two camps: they are using it or, at least, they have heard about it and are curious about it. In Apple’s earnings call for…
“By 2020, voice search will account for half of all search queries.” Where have you read that before? Actually, probably pretty much everywhere which brings up the subject of voice search and its futuristic potential.…
While Google is easily the most popular avenue for search marketing in the United States, it faces an emerging threat in the form of Amazon. Recent estimates by research firm eMarketer suggest that Google's share…
What is artificial intelligence? For many of us, it has scary connotations, largely influenced by apocalyptic films like those of the Terminator franchise. However, artificial intelligence is already with us - and, ultimately, has proven…
With mobile eCommerce - otherwise known as mCommerce - sales expected to make up 54% of eCommerce platforms' sales by 2021, it's tempting to think online shopping must be reaching its maximum potential on mobile…
In many ways, fulfilment – the process by which an item ordered from an online store is packed and dispatched to the customer – is the ‘dirty underbelly’ of eCommerce. By that, I mean it’s…
With ecommerce sales tipped to reach £2.8 trillion by 2020, now looks like a promising time to set up an e-tailer. However, if you do follow this strategy, there remains the question of whether you…