It absolutely baffles me that in 2025, some business owners still think they don’t need a website. “Oh, I have Instagram and TikTok, so I don’t need one.” Really? You’re charging hundreds of pounds for…
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In the competitive world of e-commerce, standing out can be a challenge. With so many brands vying for attention, building trust with your audience is crucial. One powerful way to achieve this is by…
In the ever evolving world of digital marketing and eCommerce, experience, expertise, and a results driven approach are key to achieving sustainable success. Myk Baxter from Darlington , a renowned digital marketing consultant and eCommerce expert,…
Social media has evolved far beyond being just a platform for connection and entertainment—it has become a powerful sales channel. With billions of active users daily, platforms like Facebook, Instagram, TikTok, and Pinterest…
Artificial intelligence (AI) and automation are revolutionising eCommerce, reshaping the way businesses interact with customers, manage operations, and drive sales. From personalised recommendations to automated customer support, AI-powered solutions are enhancing efficiency…
In today’s digital world, customer trust is everything. With countless eCommerce stores vying for attention, consumers rely heavily on reviews to make informed purchasing decisions. A glowing testimonial can be the final push a…
Voice search has come a long way from its early days as a novelty. With the rise of smart speakers, virtual assistants, and AI-powered search algorithms, consumers are increasingly relying on voice commands…
Your eCommerce website is more than just an online shop—it’s your digital storefront, sales representative, and customer service hub all in one. But driving traffic to your site is only half the battle. The…
Social media has evolved from a simple networking tool into a powerhouse for brand awareness, customer engagement, and sales generation. As we move into 2025, businesses must stay ahead of the latest trends to remain…
In today’s fast-moving digital landscape, consumers expect tailored experiences that cater to their individual needs and preferences. The days of one-size-fits-all marketing are long gone—businesses must now embrace data-driven strategies to stay ahead. One of…