We are exposed to social ad campaigns every day as a result of the current digital climate. Whether you’re scrolling through your Facebook feed or catching up on the latest Instagram stories, businesses are…
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Being the lead consultant of a successful digital marketing agency can come with a lot of pressure, and a hectic schedule, leaving me sometimes chasing for time. When onboarding clients, I want to be…
Following the triumphant success of TikTok in the last three years, short-form video content is now one of the most-interacted-with forms of media. And, it wasn’t long before the fellow video-sharing company, YouTube jumped…
Over recent years we have seen a huge change in the consumer market. From the rise of online shopping following the arrival of the Coronavirus pandemic and global lockdowns to the likes of the…
Google Ads has just launched account-level negative keywords worldwide, granting advertisers and marketers greater control over brand safety and suitability. The feature, which was first announced in 2022 and has been under testing for…
2023 is set to be a tough one for retailers, with the cost of living affecting how customers spend their money in/on the businesses that make up our high streets and search engines. And…
Google Cloud is set to launch four new, updated AI tools to grant customers a smoother online shopping experience as well assisting retailers with in-store inventory management. These include the following: A personalised…
January has truly been a month of “everything is not what it seems” for many reasons. I kicked off 2023 with the drive and ambition of having my best year yet. I’d never felt…
Following Elon Musk’s takeover in 2022, could marketing on Twitter be impacted in 2023? Well, the Software Company HubSpot wanted to take the matter of answering this question into their hands by surveying over…
With the ongoing cost of living crisis and the post-Christmas lull heavily impacting website performance, many businesses are asking themselves the question “How can I boost my site?”. With all industries being impacted, it’s more…